Boost Your Sales – Ever heard of a person who hasn’t shopped online till date, doesn’t own a smartphone, or has never accessed the internet? It seems impossible right!
It may seem surprising, but in the present era, only the man living in the wood for decades can be the one unaware about online shopping. Digital presence was not considered a thing until the first web page came in being in 1991. That day marked the era of digitization development which in the past years exceeded limits that no one ever thought of!
Today, there are millions of online stores that have set the bar of competition to the next level. Forbes stated that online store spending went up to 77% in May 2020. To your surprise, this number doesn’t seem to come down now!
Thus, if you are running e-commerce on the web, it is necessary that you maintain it flawlessly.
Why is it required?
E-commerce website maintenance can directly affect your sales. It is one of those hidden factors that are overlooked mostly by a business professional. To understand more why you need regular e-commerce website maintenance, stick till the last, and we will clear your thoughts on the same.
1. High Cart-abandonment Rate
The joy when you see a customer rapidly adding items to their cart is unmatchable. But wait, did they just add items to their cart and left! Why?
*Self-doubt explosion*
Why was the order not placed by the customer even after he/she added their favorites to the cart on your website?
Well! There could be multiple reasons.
- Any technical problem, or say technical glitch may hinder the progress of the customer’s buying journey.
- A limited number of payment options can also make the customers unable to make a purchase.
- Hefty shipping charges or overall cart value can frighten a customer.
- The complexity of browsing on a website and looking for checkout options can also lead to cart abandonment by visitors.
These are just a few primary reasons that your website visitor must have faced. A customer may have hundreds of other websites to shop from, but the minute you lose a visitor, you lose a sale. So, start by fixing the cart abandonment issues on your e-commerce website.
2. Website Loading Speed
It is the next thing you should keep on a check in the e-commerce website maintenance checklist.
Let’s assume a visitor enters your website to check out a pair of jeans. He/she adds few t-shirts and moves forward to shop for complimenting jeans. He sorts and filters out all required options as per his requirement and clicks apply/done.
And the loading sign keeps rolling!
*Drum rolls*
The website is taking forever to load the list of the products chosen by the visitor. What else do you expect other than they abandoning your website?
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#Fact: If a website takes more than 4 seconds to load, 1 in 4 website visitors will abandon it right away. Even a 1-second delay in website loading speed can dip the customer satisfaction by 16% on your website. So, fix this issue in case your website is facing loading speed issues.
3. No Security
Websites are locked under high security with a virtual lock, namely an SSL certificate. It is a symbol of trust for the user to even enter your website. You are putting your entire investment or business at stake if you are missing out on its security.
Website visitors may foresee it as a threat to their information as without this lock, your website will be more prone to hackers. It can cause harm to your brand reputation and can take your business down within milliseconds. Thus, you must keep your SSL certificate updated with regular website maintenance.
4. CTA Placement
Have you ever experienced this that you are scrolling on a website, and you add your required things into your cart all excited! You move to your cart to checkout but can’t find the checkout button. How do you do it then?
You don’t because you can’t do anything in that! You can either endlessly search for a CTA button on that particular website, or switch to another website to save time and place your order quickly.
It directly kills the conversion rate on a website.
#Fact: By adding an eye-catchy CTA button, a 22% conversion rate is experienced by e-commerce websites, as per a study by Brafton.
So, do include this factor as you fix your website for any issues.
5. Storefront Maintenance
For an unsurpassable first impression of your customers, you need to create a landing page that instantly builds trust with them. It must show what a customer came looking for and present it in the best manner possible.
Your virtual storefront will be responsible for the customer’s decision to making a sale or not.
Make sure that the color palette used on your website is not hard on the eyes of the visitor. It should look professional and should match the concept of your brand.
One should understand that aesthetics also play a crucial role in converting a visitor into a customer. To do so, you need to be precise with what you are offering. Right colors, product segmentation, and instant search can do a lot more to increase the conversion rate on your e-commerce website. So, don’t forget to take care of the website appeal too!
6. Broken Links
These are the biggest blunders you can overlook on your website. This minor flaw can ruin thousands of sales on your website. Also, it imparts a sense of carelessness of you as a brand by not taking care of things that are deriving your revenue.
An e-commerce website prone to such an issue loses traffic and ultimately ranking in search engine results. Assess all the links and get them fixed to impart a smooth buying cycle to your customers.
Get started!
These are some of the priority tasks you should start with. Pursue these most overlooked ways to boost your sales, and it will surely boom your business in no time. Just improve on all these points by availing eCommerce Maintenance Services and boost your eCommerce sales.
