The prime concern of every organization is to ensure that they are engaging their target consumers through all possible means. AR is broadly categorized under three different categories. And all of these categories will maximize the connection between the consumer and the brand with the introduction of new and innovative ways. AR and VR are going to be the perfect futuristic tools to keep your audience engaged.
AR is becoming a more reliable and innovative technology from a futuristic perspective. The predictions are promising and are a clear indication of the level of expectations brands have from this incredible technology. Let’s explore some of the benefits it has to offer.
The Impact of AR on the Brands
Augmented Reality is going to play a primary role in revolutionizing the brand experience for the customers. It holds massive potential and we can expect that it will change the entire course of how a business functions. Soon enough, it will become essential for brands to incorporate AR, pertaining to the immense benefits that it offers.
The following are some of the areas where you can see the undeniable effects and benefits of incorporating AR and the fruits you can reap in customer experience.
AR Personalization
We live in an era of personalization. The modern customers are all for personalization, and ease of use when it comes to their shopping experiences. Augmented Reality offers seamless Omni-channels, which are going to be more popular with time. For instance, in clothing and cosmetics brands, the customers can check out how they look whilst they are applying makeup in real-time. Facial recognition technology has made it possible.
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For clothing brands, customers can check out how an outfit looks on them while they choose and try on some. They will actually be able to see whether a dress, its shape, or a makeup product and its shades will go with their personality style before they decide to purchase them. AR is going to prove to be highly useful for garment and beauty industries and if you have a brand related to these industries, your female clients are going to love you!
Instant Interaction
The modern customers expect seamless and fast communication whenever they enquire about a product or service they are interested in. If you are trying to run a business in the contemporary age, you need to be fast with communication. The customers expect you to be available 24/7. And if you fail to respond to them within a few hours (at the max), they will not hesitate to proceed to a similar brand.
AR allows you to create a smooth and interactive customer experience. For all those marketers who are trying to ensure smooth customer engagement and instant interaction, AR is their ultimate solution. Chatbots are already doing great. We expect more refined and better customer experiences in this regard.
Real-Time Feedback
We have been anticipating this incredible milestone for a while now. Both customers and brands will love this experience. Brands will get to receive valuable and instant feedback and can improve their business immensely. They will be able to deliver the same information about their brand and products simultaneously across most of the channels. that’s a big step for digital marketers as well. Valuable feedback is the best piece of knowledge and improves the chances of improvement incredibly. On the other hand, customers will not be frustrated if they want to share an opinion about a product or service that they have used.
Gamification
Games with AR can actually help businesses a lot especially in terms of indulging their shoppers. They also help in driving engagement and having a competitive edge. For customers, it is a great opportunity to earn points and have a great experience with the brand.
ROI Tracking
When I decided to incorporate AR tools for my brand, I realized that it has assisted me heavily in terms of tracking the profitable routes to build up my contact for the cash register. This is perhaps the biggest benefit I had from AR. And compared to the investment I had to make, the benefits were massive.
AR is bound to make all these things more refined and beneficial in years to come!
