Technology is becoming a robust part of the marketing landscape. Tech trends dictate and change marketing strategies in so many ways. The marketing campaigns are becoming more refined, immersive, and personalized. As a result, new tech trends and tools have permeated the entire marketing system and infrastructure.
Embracing tech trends and tools has only benefitted the companies. The more creative and tech-driven a marketing campaign, infrastructure, and strategies are, the better the results. Marketing is all about robust promotion and gaining exposure.
If you want to gain more exposure to your target audience, boost conversions, and emerge as an authority brand, leverage tech tools, and effective tech-based strategies.
5 Ways Tech is Impacting the Marketing Industry
- Social Networking and Mobile Computing
- Robust Web Design
- Purpose-Driven Marketing
- Customer Experience is the King
- Redefining Good Advertising
1. Social Networking and Mobile Computing
It wouldn’t be wrong to say that this is the age of social media. Social networking sites are no longer used to interact with your F&F and catch viral content. The brands and companies of all sizes and statures have taken full advantage of the marketing power of social media.
It is almost mandatory for every brand to maintain a solid presence on social media. It is vital to grab the attention of your targeted audience and drive sales. Paying attention to your brand’s official profiles on Facebook, Instagram, Twitter, and other platforms can work wonders for your client base.
In addition, valuable customer data is harvested from social media analytics and sentiment analysis. If you claim to own a forward-looking company, make your social media marketing more effective!
2. Robust Web Design
In the current tech-driven marketing environment, there’s simply no excuse for poor web design. Developers are becoming better and better with refined coding techniques and effective tools. So, if you have hired one for your site, there’s no reason why it shouldn’t be flawless, user-friendly, and attractive.
Even for novices, the app-making platforms enable creating quality sites. In a matter of a few clicks, you have designers create content-ready, engaging sites. Moreover, know that the landing pages are of prime importance when it comes to the brand image and effectiveness of the brand’s funnel.
3. Purpose-Driven Marketing
Marketers are leveraging tech tools to ensure purpose-driven marketing campaigns and efforts. Technology is playing an active role in the rise and authenticity of purpose-driven marketing. You can take the instance of a number of sites, which fail to commit to the purpose they claim to serve.
The lack of authenticity and commitment is soon exposed. This not only results in losing talent but also trust and customers. Modern customers, millennials, in particular, want to know a brand and have a relationship with them. It’s not about the product they want to shop for. It’s about trusting a brand.
The same goes for your recruits and employees. They will be more motivated to work for a company that they know is crushing the competition in the market. The companies need to be creative with telling the world why they do what they do, instead of just telling people what they do.
Customers and employees need to know the purpose behind it to relate better. Therefore, make your employees embrace the purpose of your brand.
4. The Customer Experience is the King
We are aware of how technology and the internet, in particular, have empowered the customers. The internet offers all the pertinent info to arm them about any product or service they want to buy before they make a purchase decision.
This shift calls for customer-centricity as an imperative for brands and marketers. The customer experience has to be refined if you want your brand to flourish. And customer-centricity is going to be a common theme now and for times to come.
This will ensure that the marketers offer more personalized experiences just like the customers desire. Instead of considering them customer segments, consider them individuals. And an individual, customized user experience needs to be offered to each one of them.
Therefore, if you want your company to get rave reviews from its customers, make the customer experience your top priority.
5. Redefining Good Advertising
Technology has changed the meaning of good advertising. It’s no longer about delivering the targeted messages in a compelling way. It is also about delivering the messages in a way that they are well received by the customers.
If the customer does not receive the messages via the right medium and in a preferable way, chances are that they would not get the engagement the marketers crave for.